Essity, a global leader in hygiene and health, embraced the opportunity to enhance its marketing strategy by shifting to a first-party data approach in response to changing data privacy regulations. By focusing on personalized experiences and better customer targeting, they successfully leveraged their rich data to drive growth across their diverse portfolio of brands. 

The Challenge

Essity operates in a dynamic landscape where evolving data privacy regulations and the end of third-party cookies present new challenges. With a diverse portfolio of brands and a global presence, Essity needed a way to ensure effective customer engagement and marketing across multiple regions, while maintaining compliance and adapting to these shifts in the industry.
_Mockup Essity
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The Solution

To tackle these shifts, Essity adopted a first-party data strategy that empowered them to take full control of their data while staying compliant with privacy regulations. By implementing a Customer Data Platform (CDP), Essity was able to centralize and activate data across multiple brands and regions, enabling more personalized marketing, improved customer profiling, and better-targeted campaigns. This solution helped drive significant growth, enhance customer engagement, and optimize their marketing efforts on a global scale.

Download the Customer Case and learn how Essity:

  • Implemented a scalable first-party data strategy across brands and regions
  • Enhanced engagement with personalized content and targeted campaigns
  • Improved conversion rates through smarter segmentation and data activation
  • Increased revenue by 42%, reduced CPA by 50%, and improved ROAS by 25%

The Power of BlueConic

Discover how BlueConic’s powerful CDP can transform your data strategy. Check them out here. >

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