N.E.C. Nijmegen is more than a football club; it’s a vital part of the community, fostering connection and pride both on and off the pitch. As the club continues to grow, it recognized the need to enhance its digital presence to better serve its fans and partners. Facing a fragmented digital structure, N.E.C. saw an opportunity to create a more unified and engaging platform—one that reflects the club’s values and delivers an innovative , forward-thinking experience for its supporters.

The Challenge

N.E.C. needed to simplify its digital structure, which had become disjointed and made it harder to connect with fans and partners. At the same time, the club wanted to reduce waste by moving away from physical tickets and identification cards. With many fans accessing content on their phones, N.E.C. also prioritized designing a mobile-first platform to ensure information and services were easy to use and accessible on the go.
NEC - app design
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The Solution

To address these challenges, N.E.C. worked with GX to create an integrated digital platform for fans. The redesigned website and app make it easy for supporters to find information, buy tickets, and stay connected with the club. The app includes facial recognition to speed up entry at the stadium, reducing waiting times for fans. By moving to digital tickets, N.E.C. also made progress toward cutting down on paper and plastic waste. The platform offers real-time match stats, social media updates, and personalized content, giving fans everything they need in one place while keeping the experience consistent across all digital channels.

Download the Customer Case and learn how N.E.C.:

  • Focused on making the website and app easy to use on mobile.
  • Moved to digital tickets to cut down on waste and improve operations.
  • Used biometric technology to speed up stadium entry.
  • Unified all digital channels to keep fans connected and informed.

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