GX presents N.E.C. Nijmegen

Check out N.E.C.'s website
NEC Nijmegen homepage

A single, central digital platform focused on growth, loyalty, and maximum engagement

N.E.C. Nijmegen, a football club with a rich history and a dedicated fanbase, is taking the fan experience to the next level. In partnership with GX, the club launched a fully redesigned website along with a smart ticketing app. Speed, convenience, and personalized interaction are at the forefront, from real-time statistics to digital stadium entry via facial recognition.

One platform that captures everything N.E.C. represents 

For years, N.E.C. operated with multiple disconnected platforms. Fans, sponsors, and partners could find what they needed, but without cohesion or clear coordination. That has now changed. The new digital environment unites everything in a single, streamlined platform.

From match information and merchandise to business collaborations and news—the structure is intuitive, and the user experience is smooth. Whether you are a fan or a sponsor, the digital gateway to N.E.C. is always accessible. 

Results within three months of launch:

  • 70 %
    of season ticket holders active on the new Tickets app
  • 5.5 K+
    users transitioned from physical to digital access
  • 40 %
    increase in active user profiles on the website
  • 90 %
    reduction target in plastic cards within three years
NEC app visuals

Data as the driving force behind N.E.C.’s personalized fan experience

Data lies at the core of N.E.C.’s digital strategy. Over 70% of fans consent to cookies, allowing their information to be securely captured in the BlueConic Customer Data Platform. Thanks to intelligent integrations with systems like Shopify and SportAlliance, this data is continuously enriched and shared. This creates a comprehensive 360° customer profile, enabling N.E.C. to provide timely, personalized experiences, from content to offers, without any action required from fans.

 No more physical cards—just scan your face 

 The stadium experience itself has been fully modernized. The N.E.C. Tickets app replaces traditional plastic cards, allowing for digital and rapid access. FastID facial recognition technology now substitutes the card at the entrance.
This innovation is a first in the Netherlands and marks a major step toward sustainability. No more lost cards or damaged barcodes—just a quick scan of your face to enter. 

Beyond football: GezondRijk moves forward digitally

Together with N.E.C., we also developed the digital launch of GezondRijk Nijmegen, an important social initiative by the club. This platform combines health, fitness, and community involvement. The website is clear and easy to navigate, enabling Nijmegen residents to quickly see how they can participate in local projects, events, or programs.
Just like the main site, this platform prioritizes ease of use and connection: featuring personal stories, sign-up options, and the latest news—all within a unified digital ecosystem. A sports club with social impact deserves a platform that reflects its values.

GezondRijk Nijmegen_home
Wilco_van_Schaik_NEC

Wilco van Schaik

CEO N.E.C.
GX has helped us personalize our website and gain deeper insights into our fans' behavior and preferences. This has enhanced the customer experience, increased conversions, and, most importantly, boosted customer satisfaction—all through a strong, collaborative partnership.