3x3 Unites and GX: A Shared Vision for Empowerment and Growth

3x3 Unites and GX are united by a shared goal: to use digital innovation for social impact. Together, we connect young people through 3x3 basketball, fostering leadership, inclusivity, and personal growth. By combining 3x3 Unites' mission with GX’s digital expertise, we create tailored, impactful experiences that strengthen the bond between athletes and the sport. Our partnership is driving change and growth, creating a more connected and inclusive future for the 3x3 basketball community.

"From the Streets to the Olympics": 3X3 Unites' Mission of Empowerment

3X3 Unites is more than just a sports organization; it’s a movement dedicated to empowering young people through the power of 3X3 basketball. Their mission, “From the streets to the Olympics,” is about breaking down barriers and creating opportunities for youth from all walks of life to chase their dreams. With a focus on leadership, personal growth, and community impact, 3X3 Unites helps young athletes develop crucial life skills such as teamwork, resilience, and responsibility. By bringing the sport to local neighborhoods and connecting it to the global stage, 3X3 Unites is creating a platform where every participant, from every background, has the opportunity to shine.
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Strengthening Communities Through Digital Innovation

With a shared commitment to empowering youth and creating lasting community impact, our partnership with 3X3 Unites goes far beyond the game of basketball. Through our digital solutions, including the implementation of our CMS XperienCentral and our Content Operations Platform Engatta, we help 3x3 Unites connect with their growing community.  We're also proud to have helped bring a basketball court to life in collaboration with the city of Nijmegen, just a stone's throw from GX. This initiative reflects our shared commitment to empowering young people and reducing inequality in local neighborhoods. 

 

Looking Ahead: Inspiring Change Together

Our ongoing partnership with 3x3 Unites is driven by a shared mission to empower young people and spark positive change in communities. By combining GX's expertise in digital solutions with 3x3 Unites' social impact goals, we continue to make a difference. Through the power of 3x3 basketball, we’ve seen how it transforms lives, providing leadership opportunities and breaking down barriers. As we look ahead to 3x3 Unites' Olympic debut, we’re excited to continue supporting their growth and expanding their reach, empowering even more young people. Together, we’re making a lasting impact, and we can’t wait to see what we accomplish in the years to come.
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See Our Partnership in Action

Curious about how we’re supporting 3x3 Unites? Watch the video from the 3x3 FIBA World Tour in Amsterdam. See how our digital solutions are enhancing the experience for both players and fans, creating an exciting and connected environment. Check out how we’re working together to bring 3x3 basketball to life and make a real impact on the community. Watch the video to see our collaboration in action!
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