Signify is a global player with customers in over 70 countries. This fact presents a significant challenge: How do you make the most of all this customer data and build a 360-degree customer profile to enable personalized communication online? The answer lies in BlueConic.

The challenge for Signify

At Signify, prioritizing the personalization of various online channels is of utmost importance. After all, every customer deserves a perfect online customer experience. But treating each visitor as an individual is quite a challenge when operating on a global scale.

How do you handle all the fragmented data within the organization? And what about the long response time due to the manual classification of the 37.500 online inquiries per year?
Customer Cases _ Signify
Customer Cases close _ Signify

The solution for Signify

BlueConic collects data to create rich profiles and build a Single Customer View. The insights derived from these profiles are used to expand email marketing reach and provide product recommendations.

Moreover, the profiles contribute to Account Based Marketing by matching them against Signify's existing master data. AI proved to be the ideal solution for automating the classification and handling of online inquiries.

Download the case study and learn how Signify

  • Gained insights into customer behavior and interests for 50 countries based on 256 data attributes
  • Built intelligent AI solutions to enhance the online customer experience and achieve greater efficiency
  • Matched over 160.000 online profiles to existing account master data
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