S&P Global Commodity Insights, a leading provider of essential market intelligence to over 15,000 organizations in 150+ countries, saw an opportunity to strengthen their data strategy and better align marketing with sales. By partnering with BlueConic and GX, they unified their customer data, enhanced the quality of Sales Qualified Leads, and empowered teams with real-time insights to deliver scalable, personalized outreach across global markets.

The Challenge

S&P Global Commodity Insights provides essential market intelligence to organizations worldwide. As demand grew, their teams saw an opportunity to better understand customer behavior by unifying their data. Previously, disconnected systems made it difficult for marketing and sales to identify engaged accounts or key decision-makers—resulting in inconsistent lead scoring and missed opportunities. By bringing their data together, they aimed to improve lead quality and give teams the insights they needed to reach the right people at the right time.
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The Solution

S&P Global Commodity Insights partnered with GX and BlueConic to centralize customer data and improve engagement. Using BlueConic’s CDP, they unified data into comprehensive profiles. Machine learning models scored leads based on behavior, interests, and intent, making it easier to spot high-value accounts. A new sales dashboard gave teams real-time access to key account details, decision-makers, and engagement history, enabling faster action and closer collaboration. This led to significant improvements in lead qualification, team alignment, and data-driven decision-making.

Download the Customer Case and learn how S&P Global Commodity Insights:

  • Boosted lead quality and conversion rates by using propensity-to-buy scoring to prioritize high-potential leads

  • Achieved a 4.7x increase in LinkedIn conversions by targeting active buying centers with ABM

  • Increased sales efficiency by automating lead scoring and centralizing customer insights

  • Drove stronger campaign performance with personalized marketing that delivered standout engagement rates

 

The Power of BlueConic

Discover how BlueConic’s powerful CDP can transform your data strategy — and see what’s possible when your teams are aligned, your data is unified, and your customer insights are actionable.

Visit blueconic.com

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