Philips Sport Vereniging, internationally known as PSV Eindhoven, stands as one of the Netherlands' most renowned football clubs. Competing at the highest levels, including the Champions League, PSV has built a legacy that goes far beyond the boundaries of its home city, Eindhoven.

PSV recognizes that engaging with supporters extends beyond matchdays. The club's commitment to excel on the field is matched by its dedication to provide an outstanding digital experience for its diverse, international fanbase. This dedication has led to a significant focus on digital innovation, driven by a 20-year partnership with GX.

The Challenge

Despite the success of its previous award-winning website, PSV Eindhoven recognized the need to enhance its digital experience to meet the evolving expectations of its global fanbase. The club faced challenges in delivering personalized content, providing real-time updates, and ensuring accessibility across multiple languages.

To address these issues, PSV sought to create a more dynamic, user-friendly platform that would deepen its connection with fans worldwide.
PSV website image side-1
PSV website image front

The Solution

PSV Eindhoven, in collaboration with GX, revamped its digital platform to offer a personalized experience. Key improvements included a mobile-first design for seamless access on any device, multilingual support to cater to international fans, and real-time updates featuring live match commentary and automated statistics.

The use of dynamic content containers, driven by user data, ensured tailored content for every visitor, enhancing engagement. By prioritizing user experience, PSV created a digital hub that connects fans globally, deepening their relationship with the club.

Download the Customer Case and learn how PSV:

  • Enhanced fan engagement through personalized content and real-time updates
  • Optimized the website for a seamless mobile-first experience
  • Utilized data-driven insights to create a tailored digital platform
  • Strengthened its connection with supporters through innovative UX design
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