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GX presents Odido

Check out Odido's website
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Personalized customer journeys driven by data

Odido knows what customers expect: relevance, speed, and ease. With over 7 million customers across multiple brands, it was time to develop a digital strategy that not only meets but exceeds these expectations. Together with GX, Odido created a smart personalization approach that now powers their entire digital customer communication.

 

Since 2016, Odido has worked on delivering personalized experiences across all touchpoints. Together we built a strategy around Next Best Action (NBA)—predicting the most relevant step for each customer using behavioral, transactional, and CRM data.

Maestro: the heart of personalization

The answer was Maestro, a cloud-based platform that orchestrates customer journeys across every channel. From websites and apps to outbound communication and customer care, Maestro ensures customers receive the right message at the right moment.

Powered by BlueConic, the Customer Data Platform, Maestro connects customer data from all Odido brands. This creates a 360° profile of each individual, enabling real-time personalization across millions of interactions.

Odido Mock-up

How it works

 

1. Maestro calculates the Next Best Action using customer data.

2. BlueConic delivers that action through the most effective channel.

3. A feedback loop tracks responses and improves future interactions.

Results that speak for themselves

  • 85 %
    of converting journeys include Maestro-driven messages
  • 8 to 12%
    CTR on existing customer campaigns
  • 51 %
    fewer repeat contacts thanks to improved self-service
  • 1
    unified approach now serves all Odido brands, including Simpel and Ben

A partnership built to last

The GX–Odido collaboration has grown into a lasting strategic partnership. GX consultants, engineers, and architects work closely with Odido on strategy, technical implementation, and daily optimization.

We continue to evolve together—supporting B2C and B2B journeys, working with Odido’s app team for in-app personalization, and helping campaign specialists and content managers test and refine new use cases.

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How we made Maestro work for Odido (Dutch)

Eddy_Smam

Eddy van der Sman

Senior Technical Product Manager at Odido
Thanks to Maestro, we were able to create and deliver truly omnichannel personalized customer journeys that enhance the overall experience and meet the unique needs of each individual customer.