--- title: Signify elevates marketing with first-party data description: Signify enhances customer experiences with personalized interactions and AI-driven solutions, achieving faster responses and increased engagement through data-driven strategies and insights. image: https://resources.gxsoftware.com/hubfs/Signify%20campus%201.jpg --- Go to main content Open the navigation menu Close the navigation menu - [English](https://resources.gxsoftware.com/en/signify-360-degree-customer-profile) - [Nederlands](https://resources.gxsoftware.com/nl/signify-360graden-klantprofiel) # GX presents Signify [Check out Signify.com](https://www.signify.com/global) [![screencapture-signify-global-2025-09-02-09_03_53](https://resources.gxsoftware.com/hubfs/screencapture-signify-global-2025-09-02-09_03_53.png)](https://resources.gxsoftware.com/hubfs/screencapture-signify-global-2025-09-02-09_03_53.png) ## Personalization at scale: faster, smarter, more customer-focused  **Signify: Faster, Smarter Online Experiences with AI** Signify, the world leader in lighting for professionals and consumers, connects people, places, and devices to create safer, smarter environments. Operating in over 70 countries with 37,000 employees and EUR 6.9 billion in 2021 sales, Signify serves markets such as offices, retail, hospitality, industry, and smart cities. To strengthen customer relationships, the company set out to improve the online experience, aiming to deliver relevant, timely, and consistent interactions across all channels. With data scattered across multiple systems and a high volume of manual inquiry handling, Signify sought a solution to better understand visitors, provide personalization at scale, offer tailored product recommendations, and make every interaction faster and more effective. ![Logo signify 232x126](https://resources.gxsoftware.com/hubfs/Klantlogo%20232x126/Logo%20signify%20232x126.png) [![signify-city](https://resources.gxsoftware.com/hubfs/signify-city.webp)](https://resources.gxsoftware.com/hubfs/signify-city.webp) ## Building a single customer view GX implemented the Customer Data Platform BlueConic to centralize first-party data and build rich customer profiles. These profiles provide a complete view of individual behavior and preferences, enabling Signify to deliver personalized product recommendations and expand email marketing reach. Integration with the company’s existing account data also supports Account-Based Marketing by linking profiles to accounts, mapping engagement scores, and identifying promising prospects at the company level. ## Automating inquiries with AI To further enhance customer interactions, GX developed a natural language processing (NLP) solution to automatically classify and route online inquiries. This reduced response times from 48 hours to just 60 minutes, increased operational efficiency, and minimized manual errors. Combined with personalized recommendations and a single customer view, Signify can now respond to customers faster and more accurately than ever before. [![signify-health](https://resources.gxsoftware.com/hubfs/signify-health.webp)](https://resources.gxsoftware.com/hubfs/signify-health.webp) ## Results that matter - Personalization 16 countries implemented real-time product recommendaions, increasing conversion rates by 11%. - Outreach Email marketing campaigns using BlueConic segments saw +142% engagement in Portugal and +230% in Spain - Efficiency Inquiry response times dropped from 48 hours to 60 minutes, reducing costs and errors - Actionable insights Over 160,000 profiles matched to accounts provide a wealth of information for targeted marketing [![signify-stadium](https://resources.gxsoftware.com/hubfs/signify-stadium.webp)](https://resources.gxsoftware.com/hubfs/signify-stadium.webp) ## Lasting impact across the organization Beyond the measurable outcomes, the transformation has created lasting impact across Signify’s global organization. Marketing and sales teams now work with richer insights into customer needs, enabling them to tailor interactions and campaigns more effectively. Operational processes that once relied on manual effort are now faster and more reliable, freeing up time to focus on strategy and innovation. Most importantly, customers benefit from smoother interactions, more relevant product recommendations, and a consistently personalized experience across markets. This foundation allows Signify to continue evolving its digital channels with confidence, knowing they are equipped to serve customers in a way that is both scalable and meaningful. ![Rob Velders](https://resources.gxsoftware.com/hubfs/Rob%20Velders.jpg) ## Rob Velders E2E Business Product Owner Marketing Automation & CDP, Signify > My experience with GX and its consultants is excellent! Whenever you need support, GX delivers. Plus, they are professionals and very experienced in working with and advising on BlueConic & Account matcher. ## Why your organization can benefit  Signify’s approach shows the power of combining first-party data, AI, and smart customer profiling to create relevant, timely experiences that drive engagement and business results. Curious how your organization can achieve similar results?   [Get in touch](https://www.gxsoftware.com/en/contact) ![Hanneke_contact_2](https://resources.gxsoftware.com/hubfs/Hanneke_contact_2.png) ### Hanneke Kuipers Managing Director Data Services Let's explore how data-driven personalization and automation can transform your customer experience. ### **Make Digital** *Personal*   - - - - ### Subscribe to our newsletter - [Contact](https://www.gxsoftware.com/en/contact) - [Cookies](https://www.gxsoftware.com/en/cookies) - [Privacy Policy](https://www.gxsoftware.com/en/privacy) - [Terms & Conditions](https://www.gxsoftware.com/en/terms) ©2025 GX Software