GX presents Young Capital
Check out YoungCapital.nl
Young Capital fills more vacancies through profiling & personalization
Smarter applications with data-driven personalization
Young Capital specializes in connecting students, recent graduates, and young professionals with the jobs that truly suit them. With an annual revenue of €325 million and a dedicated team of 17 online marketers, the company focuses fully on digital recruitment. Innovative tools—like applying via WhatsApp or Skype—and the unique Talent Scan, which maps a candidate’s seven strongest talents, make it all possible.
But in a tight labor market, finding the right candidates is a challenge. With an average of 2,200 vacancies open at any given time, it’s crucial that job seekers quickly see the positions that fit them best. The key question for Young Capital: how do you make sure candidates don’t get lost in the listings and instead find the right opportunities immediately?
Matching better with data-driven profiling and personalization
Young Capital’s answer is a data-driven approach that puts profiling and personalization at the center. By analyzing candidates’ online behavior and preferences, the platform tailors job listings to each individual. It identifies the types of roles someone is looking for and highlights vacancies that match their interests, location, and preferences. At the heart of this process is BlueConic, a Customer Data Platform that allows Young Capital to deliver three targeted personalization strategies—turning insights into measurable results and helping candidates find the right jobs faster.
1. Recommended jobs
Instead of showing every candidate the same static list of vacancies, BlueConic identifies patterns in behavior and preferences and recommends jobs that candidates like them found interesting. What used to be an overwhelming list becomes a concise, highly relevant selection. The result: candidates engage faster, click more, and apply with confidence.
2. Abandoned job applications
Many candidates start a job application but don’t complete it. Using behavioral signals, the system identifies these dropouts and displays a gentle reminder on their next visit: “Would you like to finish your application?” This small nudge helps candidates return and complete their applications, increasing successful matches significantly.
3. Outdated profiles
Profiles can quickly become outdated. Someone initially looking for a part-time job may now be seeking a full-time role. YoungCapital uses smart triggers to detect when candidate behavior no longer matches their profile and invites them to update their preferences. This keeps candidates in control, ensures recruiters have current information, and results in more relevant matches for everyone.
Margriet de Kroon
Manager Online MarketingYoung Capital must be a love brand, and that includes delivering a relevant, personalized experience. With BlueConic and GX Software, we have the tools to make this ambition a reality.
See what data-driven personalization can do for your organization
Just like Young Capital reaches candidates faster and more effectively, your organization can use smart profiling and personalization to engage customers more meaningfully, increase conversions, and boost team efficiency. Curious to see how targeted data can get your offers in front of the right people? Let’s explore it together.
Michel Smits
Account ManagerWant to discover how profiling and personalization can make a real impact for your business?